 |
 |
 |
 |
 |
 |
 |
Full View
|
Item(s) 1 of 1 |
| Item(s) 1 of 1 |
 
|
|
|
CLICK HERE FOR CALL NUMBERS AND AVAILABILITY |
| More? Click Cover |
|
| Format | Book |
| Author |
 Wang, Jing, 1950-
|
| Title |
Brand new China : advertising, media, and commercial culture / Jing Wang.
|
| Publisher | Cambridge, Mass. : Harvard University Press, 2008. |
| Physical Descrip. | xiii, 411 p. : ill. ; 22 cm. |
| Bibliography | Includes bibliographical references (p. 357-392) and index. |
| Contents | Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics. |
| Subject(s) |
Advertising -- China.
|
|
Marketing -- China.
|
|
|
Brand name products -- China.
|
|
| ISBN | 9780674026803 (cloth : alk. paper) |
| 0674026802 (cloth : alk. paper) | |
| Owned By |
AC Frost Library
|
| Owned By |
SC Neilson Library
|
| Owned By |
UM Du Bois Library
|
|
|
CLICK HERE FOR CALL NUMBERS AND AVAILABILITY |
| | |